Whitepaper “Digitales Magazin für Unternehmen“
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About the whitepaper
Even before getting up, the first glance is at the cell phone. Then take a shower and start the computer – this is often how a normal day in the life of the “Internet generation” begins. Many first read their e-mails and news from social networks, then news from all over the world via various Internet portals. Today, laptops, tablets and smartphones are much more than a way to communicate with each other: they are a gaming device, a source of information, a work aid and a learning platform that are part of life.
The “digital lifestyle” not only affects media use, but above all brings new challenges – not least for companies. They report an information overload in which individuals cannot recognize what is important for them. Boring content preparation is a common problem and the organization does not dispose of information about what the target audience is even interested in. Most organizations know they need to find new ways to communicate their content in an engaging and meaningful way. But they are often at a loss. A digital employee or customer magazine offers many ways to address the challenges.
This document outlines why a company should implement a digital magazine and emphasizes the benefits it can bring with it. It also discusses the fact that implementing a digital magazine is no longer a time-consuming project. With solutions such as PIIPE, a product of NEOCOSMO GmbH, a company can operate its own magazine in its own layout and realize it cost-effectively in just a few weeks.
Authors: Dr. Volker Zimmermann, Sophia Schwär (NEOCOSMO GmbH)
Publication date: December 2015