Whitepaper „Willkommen Digital Lifestyle“

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About the Whitepaper

Education providers must face the challenges posed by the changing digital lifestyle and the digitization of our society. This applies equally to schools, universities, continuing education providers and training departments in companies. The opportunities lie in more attractive offerings, greater learning success, higher service quality, better customer retention, more effective marketing and ultimately more growth. However, the later training providers get involved with the topic, the more they will have to compete with other providers and new market players. The white paper provides an overview of the developments to be expected and presents examples of action and guidelines.

The contents at a glance:
Chapter 1: It affects almost everyone
Chapter 2: Examples of digitization
Chapter 3: Digitization ensures competitiveness
Chapter 4: New didactics – Digitally enriched teaching concepts
Chapter 5: Modern processes – Digitized marketing, sales and service processes
Chapter 6: Learning Analytics – Measuring, Analyzing, Improving, Personalizing
Chapter 7: What digitization (doesn’t) mean!

Topics will be explained through three case studies:

  • Training/Continuing Education: Adidas Learning Campus – The #NewWayofLearning, Germany.
  • University: EPFL École Polytechnique Fédérale de Lausanne, Switzerland
  • School: ESSA School, Bolton, England

Authors: Dr. Volker Zimmermann, Frank Milius (NEOCOSMO GmbH).

Date of publication: October 2014, updated January 2016