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Campus

The web magazine of Saarland University

Media usage has changed a lot in recent years. Readers click their way through news portals on the Internet and select what interests them personally. What they like, they “like” and share, forwarding it to many hundreds of readers via social networks. The UdS has responded to this trend.

Campus at a glance

The print magazine of Saarland University has been replaced by the interactive online platform “campus”. The press office uses this platform to disseminate reports, interviews and service topics all about the university.

Initial Situation

There is print magazine and no one knows how often and what is read from it. High printing and sending costs. Plus changing media consumption, especially among young people, and the pressure to publish stories and news as quickly as possible.

Saarland University has been meeting these challenges since 2015 with the online magazine “Campus.

The Solution

On the interactive online platform reports, interviews and service topics about the university are published. For this purpose, the press team prepares current research and study topics, portraits of scientists and students as well as the service offers in a journalistic manner. As a reader, you can share, comment on and recommend the articles via social networks. The online portal automatically adapts to the different screen sizes of laptops, tablets and smartphones.

The web magazine, that completely replaces the printed university magazines “campus” and “magazin forschung,” will retain the proven sections. Reports and interviews will appear under the headings of studies, research, university life, careers and people. There will be many service topics for students, for example on university sports, studying abroad or the start of the semester. In addition, the press team will present the career paths of graduates of Saar University in order to make it easier for high school graduates to choose a course of study.

The articles are thematically linked with photo series, videos and media reports. Readers can share, comment and recommend the articles via social networks. The online portal automatically adapts to the different screen sizes of laptops, tablets and smartphones. Those who want to be regularly informed about new articles can subscribe to the weekly newsletter. Readers who create their own user account on the campus platform can also select which information they would like to receive frequently.

If users would like to be informed about new articles once a week, they can enter their e-mail address in the right-hand column on the homepage under “Subscribe to new articles”. However, they also have the option of “registering” free of charge in the top right menu and creating a user account (also possible via Facebook account). Then you can additionally select from which categories or fields of study you would like to receive information and whether you would like to be informed weekly or monthly.

Benefits

  • Publishing of stories, information and news live on the day

  • Easy editing through pre-designed content templates

  • Follower function: Users can subscribe to topics and be informed about news

  • Like content, share news, write comments, don’t miss anything – with the integrated social functions this is possible from now on

  • High reach through cross-media publishing

  • Low cost

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