The digital lifestyle in the private sector also requires the use of contemporary communication methods in the business environment. The user’s expectations on companies are rising. What’s taken for granted in private sectors – e.g. a digital magazine as a news service or social networks as a communication platform – shouldn’t be missing in companies anymore. Especially since those solutions can boost productivity and efficiency. However, the solutions must be adapted to the needs and the culture of the respective company, designed for maximum efficiency, and useful for everyone while being highly secure at the same time.
Communication strategies and solutions geared to the target group and able to prevent an information overload, are becoming more and more important. Whether it is a digital employee magazine, a video portal or a social intranet, the effects of those solutions for the improvement of the communication culture are high. They enhance the productivity of the employees and reduce the communication costs of the organization.