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The UNISPECTRUM of the TU Kaiserslautern

“UNISPECTRUM live” gives readers a comprehensive overview of the stories and activities in and around TU Kaiserslautern. The magazine provides the view behind the scenery of research and teaching, describes life all around the campus and shows what TU Kaiserslautern has to offer as an employer.

The UNISPECTRUM at a glance

In twelve departments, over 100 degree programs and with almost 14,500 students, there is plenty of material for good stories every day. The editorial team of “Unispectrum live” searches for new and exciting information, which can then be followed in the magazine.

Initial Situation

(Almost) every university had or has it – the print magazine. Expensively printed and sent, displayed in the cafeteria, in university cafés, in doctors’ offices. And then very quickly: in the trash can! Not sustainable, one-sided communication, no opportunities for interaction, no feedback on what the reader is actually interested in. This was also the situation at the TU Kaiserslautern, which decided in 2016 to implement a digital campus magazine based on PIIPE Magazine.

The Solution

With “Unispectrum live”, the traditional print magazine of the TU Kaiserslautern “Unispectrum” has got a digital sister. Since then, “Unispectrum live” has been reporting up close on the everyday life of scientists and students as well as on campus life. Readers can expect exciting insights into current research projects, interesting portraits of study programs and professions, and stories from everyday life at the university. And all this digitally – on the computer, tablet or cell phone.

Those who register as users have the option of “following” individual topics, i.e., staying up to date on the selected categories and topics via newsletters. The categories “study,” “research,” “further education,” “life” and “work” are available for selection.

With the introduction of a digital magazine, the university is responding to young people’s media consumption habits and digital lifestyle. The online magazine allows quick clicks instead of flipping through the print magazine. Readers can not only consume passively, but have the opportunity to share, comment and recommend articles via social networks. An electronic magazine can encompass much more than a print magazine: For examples, articles can be supplemented with videos and podcasts. According to the topic, press releases, campus articles and campus maps can be linked to the word articles. This provides additional reading appeal.

Benefits

  • Continuous accessibility of the target group

  • Make the most of the multiplier effect of social networks

  • Easier access through search engine optimization

  • Ensuring that contributions are up to date

  • Low cost

  • Personalization and newsletter function

  • Profile building for the university through thematic positioning

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